Now building the founding network
A drop-first discovery platform and direct-to-consumer distribution channel for the best emerging beverage brands in the country. Not a subscription box. Not a marketplace. Something better.
01 — How It Works
Corner Deli curates a multi-brand drop — typically four to six brands assembled into a single case equivalent. We build the narrative, launch across social, and sell it as a timed event. You supply product at wholesale. We handle the commerce, and pass fulfillment costs back to your brand.
Discovery CommerceOnce a consumer discovers your brand in a drop, they can buy full cases directly through the Corner Deli storefront — any time, on their schedule. Your brand lives in the store permanently. Consumer pays retail plus shipping. We never discount your product.
Replenishment Commerce02 — The Network
Our founding network is built from the most compelling brands in the category. Curation is everything — spots are limited and selection is editorial, not pay-to-play.
03 — The Economics
| Traditional DSD | Corner Deli | |
|---|---|---|
| Brand margin | ~30–35% | ~33% ✓ |
| Retail price | Variable — retailer discounts | Protected — never discounted |
| Consumer data | None | Full purchase data, yours |
| Discovery | On you | Built into every drop |
| Geographic limit | Yes | None — nationwide DTC |
| Fulfillment cost | Distributor | Brand (passed through) |
| Shipping cost | Distributor | Consumer pays direct |
| Minimum commitment | Yes | No |
Corner Deli handles the entire commerce layer. You supply product at wholesale on consignment. We sell at retail. No DTC build-out required on your end.
We never discount your product. Consumers pay at or near retail. Your brand equity stays intact — no race to the bottom, ever.
You see who bought, when, where, and what they bought alongside you. Real DTC consumer intelligence you'd never get through traditional distribution.
04 — Apply
We're building the founding network now. Spots are limited. Curation is everything. Tell us about your brand and we'll be in touch.
We review every application personally. If there's a fit, you'll hear from Andrew directly within a week.
In the meantime, follow along at cornerdeli.co